MKT 3330: Marketing Research

People, people, people!  If you are looking for income levels, age ranges or a breakdown by population, the following resources can help you.  Look for these in the reference shelves on first floor Jones Library.

Looking for information concerning consumer spending habits and what they like to purchase?  The following resources will give you information about consumers by age,educational level, location, marital status and income level.  You can find these resources in the reference collection on 1st floor, Jones Library. 

These books deal with specific generations and consumer groups.  Here you will find information on older americans, generation X, children and teens as well as topics such as home ownership and how we spend our time.