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MKT 3330 - Marketing Research: Books - In the Baylor Libraries

This guide will direct users towards resources that will prove useful in conducting research in the MKT 3330 Marketing Research class.

Encyclopedias

These are specialized encyclopedias and dictionaries for business.  You can find these resources in the reference collection on 1st floor, Jones Library.

Dictionaries

These resources are dictionaries that are specifically for marketing.  Many give definitions and examples for terminology that is found within the marketing field.  Look in the reference collection in Jones Library for these books.

Directories

These resources are directories found in the reference section of Jones Library.

Handbooks and Manual

Practical marketing-related handbooks and manuals.

City Profiles

These are resources that give you information about cities throughout the United States. Some of these resources will give you an overview of specific cities and are good relocation aids.  Others will rank cities based on a number of indicators.  All of these resources are meant to give a overall picture of major cities in the U.S.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702