MKT 3330: Marketing Research

The Advertising age encyclopedia of advertising by John McDonough and the Museum of Broadcast Communications, Karen Egolf

Dictionary of advertising : direct response marketing and sales promotion by Frank Jefkins

NTC's dictionary of advertising by Jack G. Wiechmann

Dictionary of marketing and advertising by Jerry M. Rosenberg

Encyclopedia of major marketing campaigns.

Web copy that sells : the revolutionary formula for creating killer copy every time by Maria Veloso.

Advertising as multilingual communication by Helen Kelly-Holmes

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age by Rick Mathieson.

Success secrets of the online marketing superstars by Mitch Meyerson

Layout workbook : a real-world guide to building pages in graphic design by Kristin Cullen

Fashion brands : branding style from Armani to Zara by Mark Tungate.

Born to buy : the commercialized child and the new consumer culture by Juliet B. Schor.

Advertising by design : creating visual communications with graphic impact by Robin Landa.