These resources provide information about advertising in various media and company expenditures for advertising.
The databases that you will find below are helpful for researching specific companies and industries.
Provides company profiles, news, business and trade articles, research reports, executive profiles, industry intelligence and financial data on businesses. Allows users to build targeted company lists, identify business contacts and monitor business events. Note: Limited to 25 simultaneous users; please logout when done.
The following databases can be used to locate articles on many marketing-related topics.
Factiva.com, from Dow Jones, provides access to a wide range of information from newspapers, newswires, industry publications, websites, company reports, and more. The broad range of content provides both local insight and global perspective on business issues and current events – especially regarding current information on companies, industries, and financial markets.
Provides access to the digital Wall Street Journal (wsj.com), covering a variety of topics with quality and depth including breaking news articles; videos; podcasts; etc. Note: On initial setup, the Wall Street Journal site will ask you to create an account using your Baylor email address and then ask a number of additional configuration questions, which is a one-time set-up process. Once you initialize your account using this process, you can login to the digital Wall Street Journal with your Baylor e-mail address and the password you established or download the Wall Street Journal app and use your Baylor email address and the password you established to log into the app. Use this link for your initial set up.
If you have any problems accessing your Wall Street Journal account:
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