MKT 3330: Marketing Research

Provides market research reports and forecasts in 25 distinct verticals and provides more information through partnerships with other market research providers, covering the life sciences; sensors; materials; environment and sustainability; commerce; and publishers.

Provides company profiles, news, business and trade articles, research reports, executive profiles, industry intelligence and financial data on businesses. Allows users to build targeted company lists, identify business contacts and monitor business events. Note: Limited to 25 simultaneous users; please logout when done.

Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above.

Provides online access to the S&P Industry Surveys (U.S.), reports (stock & bond), directories (corporations, Security Dealers of North America), registers (public companies, private companies, executives), Compustat Excel Analytics, Mutual Fund Screener, investment advisory services (The Outlook), Stovall Sector Watch, Credit Week Focus, and more publications from Standard and Poor's. Financial Education section provides sound information on becoming financially fit.

Provides access to full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more. Additional full-text, non-journal content includes financial data,case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses.

Factiva.com, from Dow Jones, provides access to a wide range of information from newspapers, newswires, industry publications, websites, company reports, and more. The broad range of content provides both local insight and global perspective on business issues and current events – especially regarding current information on companies, industries, and financial markets.

Provides access to resources for researching news, business, industry, and legal topics. Default search is for news, but you may choose to search news, legal cases, law reviews, company information, or a publication by clicking the named button. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings such as 10- K's, 10-Q's, and their exhibits. News information is updated daily and wire services several times daily. Narrow search by several options including subject, timeline, and source among others. Option to use "Get a Doc Assistance" to walk thorugh searching for legal cases or legislation.

Offers full-text access to articles in the Wall Street Journal from 1986 to date. Also included is indexing to articles from 1889 to 1986 (Deep Back File), but the full text of most of these articles is not available through this resource. ProQuest.

Designed to help business researchers balance theoretical and practical learning and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. This resource combines multiple business information databases which are within the ProQuest ABI/Inform Collection such as Accounting, Tax & Banking Collection, Asian & European Business Collection, Entrepreneurship Database, and J.P. Morgan Research. Replaces ABI/INFORM..

Provides access to the digital Wall Street Journal (wsj.com), covering a variety of topics with quality and depth including breaking news articles; videos; podcasts; etc. Note: On initial setup, the Wall Street Journal site will ask you to create an account using your Baylor email address and then ask a number of additional configuration questions, which is a one-time set-up process. Once you initialize your account using this process, you can login to the digital Wall Street Journal with your Baylor e-mail address and the password you established or download the Wall Street Journal app and use your Baylor email address and the password you established to log into the app. Use this link for your initial set up.