Guides: MKT 3330: Marketing Research: Resources for Company & Industry information

Companies and Industries

The databases that you will find below are helpful for researching specific companies and industries.

BCC Research This link opens in a new window
Provides market research reports and forecasts in 25 distinct verticals and provides more information through partnerships with other market research providers, covering the life sciences; sensors; materials; environment and sustainability; commerce; and publishers.
D&B Hoovers This link opens in a new window
Provides company profiles, news, business and trade articles, research reports, executive profiles, industry intelligence and financial data on businesses. Allows users to build targeted company lists, identify business contacts and monitor business events. Note: Limited to 25 simultaneous users; please logout when done.

IBISWorld
Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and business environment. Reports also available for China.
Mergent online
Mergent Online is a corporate financial database that provides information on U.S. and international companies. In addition to complete company profiles, information includes comprehensive company research, including financial statement data (current and historical), annual reports, company histories, industry reports, subsidiaries, joint ventures, executive bios,and more.
PrivCo
Database of financial data on major privately-held companies. Includes private financials and revenues; private M&A deals and deal multiples, private firm valuations, VC funding, private equity deal history; and private and family ownership data.

Reference Solutions This link opens in a new window
Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above.
Standard & Poor's netadvantage This link opens in a new window
Provides online access to the S&P Industry Surveys (U.S.), reports (stock & bond), directories (corporations, Security Dealers of North America), registers (public companies, private companies, executives), Compustat Excel Analytics, Mutual Fund Screener, investment advisory services (The Outlook), Stovall Sector Watch, Credit Week Focus, and more publications from Standard and Poor's. Financial Education section provides sound information on becoming financially fit.

Articles

The following databases can be used to locate articles on many marketing-related topics.

Business Source Complete This link opens in a new window
Provides access to full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business; marketing, management, economics, finance, accounting, international business and more. Additional full-text, non-journal content includes financial data,case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses.
Factiva This link opens in a new window
Factiva.com, from Dow Jones, provides access to a wide range of information from newspapers, newswires, industry publications, websites, company reports, and more. The broad range of content provides both local insight and global perspective on business issues and current events – especially regarding current information on companies, industries, and financial markets.
Financial Times This link opens in a new window
Nexis Uni This link opens in a new window
Provides access to resources for researching news, business, industry, and legal topics. Default search is for news, but you may choose to search news, legal cases, law reviews, company information, or a publication by clicking the named button. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings such as 10- K's, 10-Q's, and their exhibits. News information is updated daily and wire services several times daily. Narrow search by several options including subject, timeline, and source among others. Option to use "Get a Doc Assistance" to walk thorugh searching for legal cases or legislation.
ProQuest. Wall Street journal This link opens in a new window
Offers full-text access to articles in the Wall Street Journal from 1986 to date. Also included is indexing to articles from 1889 to 1986 (Deep Back File), but the full text of most of these articles is not available through this resource. ProQuest.
ProQuest One Business This link opens in a new window
Designed to help business researchers balance theoretical and practical learning and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. This resource combines multiple business information databases which are within the ProQuest ABI/Inform Collection such as Accounting, Tax & Banking Collection, Asian & European Business Collection, Entrepreneurship Database, and J.P. Morgan Research. Replaces ABI/INFORM..
Wall Street Journal Online This link opens in a new window
Provides access to the digital Wall Street Journal (wsj.com), covering a variety of topics with quality and depth including breaking news articles; videos; podcasts; etc. Note: On initial setup, the Wall Street Journal site will ask you to create an account using your Baylor email address and then ask a number of additional configuration questions, which is a one-time set-up process. Once you initialize your account using this process, you can login to the digital Wall Street Journal with your Baylor e-mail address and the password you established or download the Wall Street Journal app and use your Baylor email address and the password you established to log into the app. Use this link for your initial set up.
If you have any problems accessing your Wall Street Journal account:
- Periodically, you may need to refresh your account with the Wall Street Journal, which means you will have to go through the initial activation process again. If you have problems with this activation, send an e-mail message to academicsupport@dowjones.com.
- For students, when you initially set up your account, you provide a graduation date. If it turns out you continue at the university after that graduation date, you will need to send an e-mail message to the Wall Street Journal and provide a new graduation date. Send the e-mail message to academicsupport@dowjones.com.

MKT 3330: Marketing Research

Advertising

Companies and Industries

Articles

University Libraries