Internet Resources - MKT 3330 - Marketing Research

Marketing sites

These resources provide information that is specifically marketing related. Information ranges from terminology to research firm location to association news.

Marketing Terms.com
references marketing terms and lists best website for marketing terminology

GreenBook : the guide for buyers of marketing research services
The guide for buyers of marketing research services.

American Marketing Association
Home of the American Marketing Association. Be sure to check out the Resource Library.

Government Websites

The websites below provide information about consumers. This can be in the form of demographic/geographic statistics to consumer spending and purchasing habits. The main source of this information will be a government body.

NationMaster.com
A massive central data source and a handy way to graphically compare nations. NationMaster is a vast compilation of data from such sources as the CIA World Factbook, UN, and OECD.

U.S. Bureau of Labor Statistics
The Bureau of labor Statistics collects and disseminates data concerning the workforce (employment, unemployment, labor wages, etc.), consumer spending, consumer time use and inflation.

U.S. Census Bureau
The U.S. Census Bureau collects data on population and business.
Texas State Data center
The Texas State Data Center and Office of the State Demographer, in cooperation with a network of affiliates , functions as a focal point for the distribution of Census information for Texas. The Center also disseminates population estimates and projections for Texas, as well as other information from the federal government, state government, and other sources.

Advertising/Marketing

Advertising Age
Free registration for access.
BrandWeek
Marketing Charts

MKT 3330 - Marketing Research: Internet Resources

Marketing sites

Government Websites

Advertising/Marketing

University Libraries