Misc. Resources - MKT 3330 - Marketing Research

Government Info

The following provide online access to traditional paper resources. Please contact your business librarian or the government documents librarian with any questions about these resources.

Code of Federal Regulations
The Code of Federal Regulations (CFR) is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government. It is divided into 50 titles that represent broad areas subject to Federal regulation. Each volume of the CFR is updated once each calendar year and is issued on a quarterly basis.
Economic Census
The economic census profiles U.S. national and local economies every 5 years.
The American Community Survey
is an on-going survey
is sent to a sample of the population
tells us what the population looks like and how it lives
helps communities determine where to locate services and allocate resources
U.S. Census Bureau
The U.S. Census Bureau collects data on population and business.

Products and Brands

Brandnames : who owns what by Diane Waxer Frankenstein
Call Number: Jones T12 .F72 1986
ISBN: 0816011931

Companies and their brands go hand-in-hand. A look at the history behind this relationship can be enlightening and can tell a lot about a company and its brands

Brands and Their Companies
Call Number: Jones REF T 223 V4 A253
ISBN: 1047-6407
Companies and their Brands
Call Number: Jones Ref REF T 223 V4 A253 2009 v.32
ISBN: 1047-6393
Encyclopedia of Consumer Brands
Call Number: Jones Ref HF5415.3 .E527
ISBN: 1558623353
Contents v. 1. Consumable products -- v. 2. Personal products -- v. 3. Durable goods.

MKT 3330 - Marketing Research: Misc. Resources

Government Info

Products and Brands

University Libraries