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MKT 3330: Marketing Research

This guide will direct users towards resources that will prove useful in conducting research in the MKT 3330 Marketing Research class.

Government Info

The following provide online access to traditional paper resources.  Please contact your business librarian or the government documents librarian with any questions about these resources.

Products and Brands

Companies and their brands go hand-in-hand.  A look at the history behind this relationship can be enlightening and can tell a lot about a company and its brands

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702