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MKT 3330: Marketing Research

This guide will direct users towards resources that will prove useful in conducting research in the MKT 3330 Marketing Research class.

Datasets

The following resources are sources for datasets. Information covers demographics, consumer preferences and economic conditions.

How to Use Sage Data
This guide will take you through finding a datafile on Data-Planet.

PolicyMap
Provides demographic, education, health, geographic data and more. Offers the user the capability of presenting the data visually through maps, tables, and reports. This resource is geared toward non-GIS experts who want to analyze large amounts of data

Sage Data This link opens in a new window
Provides statistical data from U.S. government publications, state and private sources, and international organizations.
SimplyAnalytics This link opens in a new window
Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables.

Last Updated: Apr 22, 2024 4:37 PM
URL: https://libguides.baylor.edu/MKT3330
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Subjects: Business, Business: Marketing

Tags: advertising, business, city_profiles, consumers, demographics, marketing

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