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MKT 3320 - Advertising Procedures: Articles

This guide is for locating information pertinent to advertising fields and contains info on consumers, advertising budgets and expenditures, media, advertisers, agencies, and advertising careers.

About Zotero

Photo by Karin DalzielWhat Zotero Does

Zotero (pronounced "zoh-TAIR-oh") is a Firefox addon that collects, manages, and cites research sources. It's easy to use, lives in your web browser where you do your work, and best of all it's free. Zotero allows you to attach PDFs, notes and images to your citations, organize them into collections for different projects, and create bibliographies using Word or OpenOffice. It is easier to use than RefWorks and surprisingly powerful.

Since it's a Firefox plugin, it automatically updates itself periodically to work with new online sources and new bibliographic styles.

Using This Guide

This guide is several pages long -- use the tabs across the top to navigate through topics, or the "Print Entire Guide" link in the bottom right to print the whole thing.

Zotero Quick Start Guide

See also this great guide published by the Zotero developers themselves. Also available as a PDF.

Where to look for articles

OsoFast

If you find some information about a book or article that will help you in your research, but the Baylor Libraries don't own it - don't panic!  We have a department in the library (called InterLibrary Services) which provides a program called OsoFast through which you can request books and articles from other libraries. And it doesn't cost you anything!

 

 

If we don't have access to the full-text of an article either in print or online, click on the BUInfoLinks button located in the article record.  From there, click on "Request this article from OsoFast."  Log in with your Bear ID and password and submit your request. 

Make sure to get your requests for materials in early.  While it depends on where the original materials are located, articles are generally received in electronic form 3-4 days after they are requested. Books and other physical materials are received within 4 days to 2 weeks after they are requested.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702