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MKT 3320 - Advertising Procedures: From the Library

This guide is for locating information pertinent to advertising fields and contains info on consumers, advertising budgets and expenditures, media, advertisers, agencies, and advertising careers.

Introduction

These books represent just a few of the books that are available in the central library. To find more books on Advertising topics, please go to OneSearch on the library's homepage and search to see what the library contains on your topic.  Not finding what you need?  Contact your business librarian, Carol Schuetz, for assistance.

Advertising encyclopedias

Advertising & Consumers

e-Books in the library

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702