MKT 3320: Advertising Procedures

This guide is for locating information pertinent to advertising fields and contains info on consumers, advertising budgets and expenditures, media, advertisers, agencies, and advertising careers.

Marketing reports

Business Source Complete This link opens in a new window
Business Source Complete contains information on many different business related topics. Among the sources of content are market research reports from various sources.
Passport GMID This link opens in a new window
Containing millions of demographic, economic, and marketing statistics for countries worldwide.

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