Guides: MBA/MHA: Demographics & Consumer Info

Demographic and Consumer info

Mintel reports This link opens in a new window
Offers research reports covering European, UK-specific, and US consumer markets. Reports analyze market drivers, size and trends, market segmentation along with consumer sentiment and buying habits. Reports are supplemented with brief digests of relevant recent events, UK and US demographic and economic statistics, and useful lists. Use "Advanced Search" option at the top of the page to enter search terms and select regions for reports. For the first time user, registration is required. Returning users log in with user name and password.
You will need to set up a profile with this resource if it is the first time you use it.
Passport GMID This link opens in a new window
Contains millions of demographic, economic, and marketing statistics for countries worldwide. This resource also contains several years of historic market size data for many consumer products in multiple countries in addition to 5 year forecasts for many items. Company information includes marketshare and brandshare information. Reports and news items cover current consumer topics. Euromonitor.
PolicyMap This link opens in a new window

ProQuest Statistical Insight
Provides abstracts and indexes of statistical information from over 100,000 U. S. government publications, state and private sources, and approximately 2000 documents from international organizations.

Data-planet : a universe of data This link opens in a new window
Provides statistical data from U.S. government publications, state and private sources, and international organizations. Conduct search by keyword(s) and limit results by publishing organization, geographic region, local area, or broad subject. Data may be further restricted by demographic features (age, marital status, industry, etc.).
SimplyAnalytics This link opens in a new window
Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables. In addition to the Census, Consumer Expenditures (CEX), ZIP Code & County Business Patterns survey, the database includes value-added content from Claritas PRIZM segmentation, health care utilization data and consumer behavior data from Mediamark Research (MRI), Simmons Market Research and Nielsen Scarborough. Data can be downloaded to Excel and GIS software and is available down to the Census Block Group level. 3 concurrent users at a time are allowed. Create an account to save work, or log in as a guest. Please remember to log out when done.
SMA : sports market analytics This link opens in a new window
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. Covers not only big sports such as baseball, football, basketball but also inline skating, lacrosse, martial arts, skateboarding, and more. Also, contains content from Sports Fan Market 2010.
Social explorer This link opens in a new window
Provides access to 220 years of demographic data and 18 000 maps covering census, economic, election, religion data and more. Users can create thematic and interactive maps using basic GIS and data manipulation. In addition, users can download data or tables and create snapshots of maps.

Additional Helps

How to read a report from the University Reporter
This document tells users how to interpret the information in a report generated in the University Reporter database.
How to Use Data-Planet
This guide will take you through finding a datafile on Data-Planet.

University Reporter

The University Reporter database provides media and consumer research, particularly data on magazine circulation, audience, age and income. Areas of interest are Apparel/Accessories, Automotive, Beverages, Household demographics, Leisure and Travel.

Before you use this resource, please do the following:

GfK MRI University Reporter
Note: The first time you use GfK MRI, you will need to set up an account associated with your Baylor e-mail address. Additionally, you'll need to recreate your registration every 6 months if you are still using this resource. 'Do the following:

Click on this link to GfK MRI.
Click on the "Register" link.
Provide your name, your Baylor e-mail address, the robot-prevention code, and click on the "Register" button.
A screen will display telling you that a validation e-mail message will be sent to your Baylor e-mail account.
Go to your Baylor e-mail account, find the message from "clientservices@gfkmir.com", and click on the validation link.
Set your password.
Use these credentials to login to GfK MRI Reporter.

MBA/MHA

Demographic and Consumer info

Additional Helps

University Reporter

University Libraries