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Resources for students in the MBA and MHA programs in the Hankamer School of Business.

Demographic and Consumer info

Additional Helps

University Reporter

The University Reporter database provides media and consumer research, particularly data on magazine circulation, audience, age and income.  Areas of interest are Apparel/Accessories, Automotive, Beverages, Household demographics, Leisure and Travel. 

Before you use this resource, please do the following:

GfK MRI University Reporter
Note: The first time you use GfK MRI, you will need to set up an account associated with your Baylor e-mail address. Additionally, you'll need to recreate your registration every 6 months if you are still using this resource. 'Do the following:

  1. Click on this link to GfK MRI.
  2. Click on the "Register" link.
  3. Provide your name, your Baylor e-mail address, the robot-prevention code, and click on the "Register" button.
  4. A screen will display telling you that a validation e-mail message will be sent to your Baylor e-mail account.
  5. Go to your Baylor e-mail account, find the message from "", and click on the validation link.
  6. Set your password.
  7. Use these credentials to login to GfK MRI Reporter.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702