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MBA/MHA

Resources for students in the MBA and EMBA programs in the Hankamer School of Business.

Companies

Industries

Industry codes

Market Research Handbooks

The Following handbooks are available through the Business Source Complete database.  They can be found by search the handbook title as "Source Title".

  • Casinos, Gaming & Wagering
  • Consumer Behavior
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702