Resources - Consumer information - MKT 4320: Marketing Channels

Consumer Attitudes

These resources provide information about consumers -- what they like buy, spending habits, lifestyle choices, etc.

ProQuest One Business This link opens in a new window
Provides business information from scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Business Source Complete This link opens in a new window
Indexes scholarly business journals covering management, economics, finance, accounting, international business, and much more. About 80% of the journals are available with full text.

How to Use Data-Planet
This guide will take you through finding a datafile on Data-Planet.

Sage Data This link opens in a new window
Provides statistical data from U.S. government publications, state and private sources, and international organizations.
Mintel reports This link opens in a new window
Offers research reports covering European, UK-specific, and US consumer markets. The reports analyse market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. The reports are supplemented by brief digests of relevant recent events, UK and US demographic and economic statistics and useful lists. Coverage is 2001 to date.
You will need to set up a profile with this resource if it is the first time you use it.
Passport GMID This link opens in a new window
Containing millions of demographic, economic, and marketing statistics for countries worldwide.
SimplyAnalytics This link opens in a new window
Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables.