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MKT 4320: Marketing Channels

Library resources to aid students with the completion of the class project for MKT 4320.

Company Information

Company websites can be excellent sources of information on your company in certain areas.  Location, products and services, mission statements and SEC filings can be located on the company website.  However, this should not be the sole source of information on your company.  Coming straight from the company, this is biased information and does not present a complete picture of the company.  Information from reputable resources can help build a complete picture.

Company Background

These resources are sources of basic information on companies such as company history, key competitors, and financial information.

SEC Filings

SEC filings, in particular 10-K reports, can contain information on products, markets, R&D along with other important information on a company.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702