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Company & Industry Research Tutorial

This tutorial will take you through the steps to researching a company or industry.


The Company & Industry Research Tutorial was written by Carol Schuetz, Business Reference Librarian, and developed, designed and coded by Ellen Filgo, E-Learning Librarian, in the fall 2007 semester.  It was tweaked and updated and imported into our Research Guide software in the fall of 2012.

The photos used in this tutorial were either taken by Ellen Filgo, or by the Flickr members noted underneath each photo. All Flickr photos used in this tutorial were licensed under the Attribution, Attribution Share Alike, Attribution Non-commercial or Attribution Non-commercial Share Alike Creative Commons licenses. Read more about what each of those mean here.

The definitions found throughout the tutorial were taken from the Dictionary of Business Terms by Jae K. Shim

If you have any technical questions regarding this tutorial, please direct them to Ellen.



In July 2008, this tutorial was accepted into the ALA/ACRL Instruction Section’s Peer-Reviewed Instructional Materials Online (PRIMO) project and added to the PRIMO database.

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