Citing Business Resources & Creating Bibliographies

What information do you need to cite an investment report or market research report? Here is what you need:

• Analyst or editor name
• Publishing entity if no analyst or editor
• Title of report
• Date of report
• Database

Basic format: Analyst lastname, first initial. (pub. date: year, month day). report name. Retrieved from database name.

With no analyst: Publishing entity. (pub date: year, month day). report name. Retrieved from database name.

 Standard and Poor's. (2011, May 28). Cabela's Inc. Retrieved from S&P Net Advantage database. 

Nugent, K. A. (2011, March 25). Verizon. Retrieved from Value Line Investment Survey Online. 

Hottovy, R.J. (2013, January 25). Starbucks Corporation. Retrieved from Morningstar Investment Research Center.

Basic format: Publishing entity. (pub. date: year, month day). Article or report name. Accessed on month day, year from database name.

Boesel, K. (2021). America's Pet Owners - US - August 2021. Retrieved from Mintel database.

Lightspeed/Mintel. (2021, August). Figure 35: Length of time with most recent dog or cat, 2021, America's Pet Owners - US.  Retrieved September 2021 from Mintel database.

Euromonitor International Inc. (2011, May 26). Hair care in the U.S. Retrieved from Passport GMID database.