Guides: ENT 3315: Starting/Managing a Business: Sources for industry information

Intro to Industry Information

These are databases that will help you find industry information .

BizMiner
Offers industry financial analysis benchmarks for business and industry market trends.

Business source complete This link opens in a new window
Provides access to full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business, marketing, management, economics, finance, accounting, international business and more. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more. May be searched individually or in combination with other EBSCO databases. EBSCOhost.

IBISWorld
Business reports in four categories: industry market research, industry risk ratings, global industry research, and business environment. Industry reports for China are also included.

SMA : sports market analytics This link opens in a new window
Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. Covers not only big sports such as baseball, football, basketball but also inline skating, lacrosse, martial arts, skateboarding, and more. Also, contains content from Sports Fan Market 2010.

If you are not a business major, industry codes can be kind of confusing -- what are they and what are they used for? Here is what you need to know:

Industry codes are used to classify like businesses together. This is helpful so that businesses that grow oranges can be compared to other businesses that also grow oranges and coffee shops can be compared to other coffee shops. They also help us gather some really helpful industry numbers such as industry revenue.
Businesses in the United States have used two (2) industry codes.
- SIC (Standard Industrial Classification) code was developed in the 1930's
- NAICS (North American Industry Classification System) code was developed in the late 1990's

Here is what the system of industry codes looks like:

The following shows the arrangement of the SIC code:

Major Group	48	Communications
Industry Group Number	483	Radio & Television Broadcasting Stations
Industry Number	4832	Radio Broadcasting Stations

The following shows the arrangement of the NAICS code:

Sector	51	Information
Subsector	515	Broadcasting (except Internet)
Industry Group	5151	Radio Broadcasting/ Broadcasting
NAICS Industry	51511	Radio Broadcasting
Individual U.S. Industries	51512	Radio Stations

Industry codes can be used to research industries, Several of the databases listed on this page use industry codes as means of organizing or searching for information.
You can search for an industry code by going to the U.S. Census page and using the NAICS Lookup option (https://www.census.gov/eos/www/naics/).