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ENT 3315 - Starting/Managing a Business

This guide contains resources to help students as they begin research for thier business plan.

Government Websites

The websites below provide information about consumers.  This can be in the form of demographic/geographic statistics to consumer spending and purchasing habits.  The main source of this information will be a government body.

Advertising

These resources provide information about advertising in various media and company expenditures for advertising.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702