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MKT 3305: Principles of Marketing

This guide contains resources to assist students in locating information needed for completion of class projects for Marketing 3305.

U.S. Census

data.census.gov

The American Fact Finder from the Census Bureau is a great way to locate basic demographic information for people and businesses in the United States. The Guided Search walks you through the process of finding your information. Tell it who or what you are looking for, define your location and select the table that best fits your needs.

Data and demographics resources

Sage Data

Provides statistical data from U.S. government publications, state and private sources, and international organizations.
PolicyMap
SimplyAnalytics

Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables.
Statista : the leading statistics portal

Provides data on over 80 000 topics from more than 10 000 different sources.

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702

Osofast A-Z Databases OneSearch Profiles Library Account Login Hours