MKT 3305: Principles of Marketing

Offers industry financial analysis benchmarks for business and industry market trends. 

Provides access to full-text business journals and scholarly, peer-reviewed journals.

Provides access to industry research and company benchmarking reports.

Provides online access to major publications and company information from Standard and Poor's. 

Offers market research reports covering US consumer markets.

Containing millions of demographic, economic, and marketing statistics for countries worldwide.