Guides: MKT 3305: Principles of Marketing: Search for companies

Databases for company research

D&B Hoovers This link opens in a new window
Provides company profiles, news, business and trade articles, research reports, executive profiles, and industry intelligence.
Note: Limited to 25 simultaneous users; please logout when done.
Mergent online This link opens in a new window
Provides profiles of 10 000 public companies along with company financial information.
PrivCo : private company financial data authority This link opens in a new window
Provides information on many well known privately-held companies in addition to M&A activity, PE & VC information and funding deals.
The first time you use PrivCo, you will need to set up an account associated with your Baylor e-mail address.
1. Access the PrivCo database through the Baylor Libraries homepage.
2. Click on the “New to PrivCo? Create an Account” link located below the Login box and enter your information. Use your Baylor email address.
3. You will receive an email from PrivCo when your account is active.
Reference Solutions This link opens in a new window
Reference Solutions can be used to look up small local businesses. By using the custom search, users can employ limiters to bring back custom lists of companies.
Standard & Poor's netadvantage This link opens in a new window
Provides online access to major publications and company information from Standard and Poor's.

Media Research -TVB
TVB is the not-for-profit trade association of America’s local broadcast television industry and actively promotes local media marketing solutions to the advertising community.