e-books
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Sports marketing and the psychology of marketing communication by ISBN: 1410610004Publication Date: 2004 -
The elusive fan : reinventing sports in a crowded marketplace / byISBN: 0071454098Publication Date: 2006
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Sports Business Management by ISBN: 9781317419297Publication Date: 2016
Reference books
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The Baseball encyclopedia : the complete and official record of major league baseballCall Number: Jones Ref GV877 .B27 1990ISBN: 0025790404Publication Date: 1990
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The Official NBA encyclopedia byCall Number: Jones Ref GV885.7 .O44 2000ISBN: 0385501307Publication Date: 2000
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Total football : the official encyclopedia of the National Football League by Call Number: Jones Ref GV955.5.N35 T67 1997ISBN: 0062701703Publication Date: 1997 -
The PGA Tour complete book of golf by Call Number: Jones Ref GV965 .C664 1999ISBN: 0805057684Publication Date: 1999 -
Bud Collins' modern encyclopedia of tennis byCall Number: Jones Ref GV993 .B83x 1994ISBN: 081039443XPublication Date: 1994
Books from the Baylor Libraries
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Consumer behavior knowledge for effective sports and event marketing byCall Number: HF5415.32 .C65866 2011ISBN: 9780415873574Publication Date: 2011
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Sport promotion and sales management byCall Number: Jones General Coll OVZ GV714 .I79 2008ISBN: 9780736064774Publication Date: 2008
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Consumer behaviour in sport and events : marketing action byCall Number: GV716 .F865 2008ISBN: 9780750686662Publication Date: 2008
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Sports, Inc. : 100 years of sports business : event evolution ... by Call Number: GV716 .S315 2004ISBN: 159102112XPublication Date: 2004 -
Marketing the sports organisation : building networks and relationships byISBN: 9780415453295Publication Date: 2009
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Sport Teams, Fans, and Twitter by Call Number: GV568.3 .W38 2019ISBN: 9781498540056Publication Date: 2018
