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Sports Marketing: Books and Reference Materials
These pages contain resources that will help those in the Sports marketing program and provide access to electronic resources available through the Baylor University libraries.
Electronic Resources
Books and Reference Materials
Periodicals
Internet Resources
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e-books
Sports marketing and the psychology of marketing communication
by
Lynn R. Kahle, Chris Riley
ISBN: 1410610004
Publication Date: 2004
The elusive fan : reinventing sports in a crowded marketplace /
by
Irving Rein, Philip Kotler, Ben Shields
ISBN: 0071454098
Publication Date: 2006
The Olympic Games Effect
by
John A. Davis
ISBN: 9781118171691
Publication Date: 2012
Sport Business Analytics
by
C. Keith Harrison (Editor); Scott Bukstein (Editor)
ISBN: 9781498761277
Publication Date: 2016
Sports Business Management
by
George Foster; Norman O'Reilly; Antonio Davila
ISBN: 9781317419297
Publication Date: 2016
Reference books
The Baseball encyclopedia : the complete and official record of major league baseball
Call Number: Jones Ref GV877 .B27 1990
ISBN: 0025790404
Publication Date: 1990
The Official NBA encyclopedia
by
Jan Hubbard, ed.
Call Number: Jones Ref GV885.7 .O44 2000
ISBN: 0385501307
Publication Date: 2000
Total football : the official encyclopedia of the National Football League
by
Bob Carroll, ed.
Call Number: Jones Ref GV955.5.N35 T67 1997
ISBN: 0062701703
Publication Date: 1997
The PGA Tour complete book of golf
by
Michael Corcoran
Call Number: Jones Ref GV965 .C664 1999
ISBN: 0805057684
Publication Date: 1999
Bud Collins' modern encyclopedia of tennis
by
Bud Collins & Zander Hollander, eds.
Call Number: Jones Ref GV993 .B83x 1994
ISBN: 081039443X
Publication Date: 1994
Books from the Baylor Libraries
Team sports marketing
by
Kirk L. Wakefield
Call Number: GV716 .W33 2007
ISBN: 9780750679794
Publication Date: 2007
Consumer behavior knowledge for effective sports and event marketing
by
Lynn R. Kahle, Angeline G. Close, eds.
Call Number: HF5415.32 .C65866 2011
ISBN: 9780415873574
Publication Date: 2011
Sport promotion and sales management
by
Richard L. Irwin, William A. Sutton, Larry M. McCarthy
Call Number: Jones General Coll OVZ GV714 .I79 2008
ISBN: 9780736064774
Publication Date: 2008
Consumer behaviour in sport and events : marketing action
by
Daniel C. Funk
Call Number: GV716 .F865 2008
ISBN: 9780750686662
Publication Date: 2008
Sports, Inc. : 100 years of sports business : event evolution ...
by
Phil Schaaf
Call Number: GV716 .S315 2004
ISBN: 159102112X
Publication Date: 2004
Marketing the sports organisation : building networks and relationships
by
Alain Ferrand and Scott McCarthy
ISBN: 9780415453295
Publication Date: 2009
Sport Teams, Fans, and Twitter
by
Brandi Watkins
Call Number: GV568.3 .W38 2019
ISBN: 9781498540056
Publication Date: 2018
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