Skip to Main Content

Sports Marketing: Electronic Resources

These pages contain resources that will help those in the Sports marketing program and provide access to electronic resources available through the Baylor University libraries.

U.S. Census

The American Fact Finder from the Census Bureau is a great way to locate basic demographic information for people and businesses in the United States.  The Guided Search walks you through the process of finding your information.  Tell it who or what you are looking for, define your location and select the table that best fits your needs.

Industry information - databases

These are databases that will help you find industry information .


Datasets provide information in the form of data from a variety of sources.  This resource can provide demographic data about consumers as well as data on the consumption of different items.  Please see your Baylor business librarian for help in using this database.

Business Librarian

Profile Photo
Carol Schuetz
One Bear Place, Box 97146

Market Research Handbooks

The Following handbooks are available through the Business Source Complete database.  They can be found by search the handbook title as "Source Title".

  • Casinos, Gaming & Wagering
  • Consumer Behavior
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702