These resources provide information about advertising in various media and company expenditures for advertising.
These are databases that will help you find industry information .
Datasets provide information in the form of data from a variety of sources. This resource can provide demographic data about consumers as well as data on the consumption of different items. Please see your Baylor business librarian for help in using this database.
The Following handbooks are available through the Business Source Complete database. They can be found by search the handbook title as "Source Title".