Consumer & Technology resources
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Mintel reports This link opens in a new window
Offers market research reports covering US consumer markets.
To start using Mintel, click on the link to open the database, then click "Agree" to accept the terms of use. Once in the Mintel database, you will see the search bar. This contains a search box where searches for topics can be done. Links for Category, Trend Drivers, and Demographics can also be found here. These areas contain reports on major topics of interest for that area. Searching can be done by either using the search box to look for topics of interest OR using the topic area links.
Here you can see the report content for a report in Mintel
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SimplyAnalytics This link opens in a new window
Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables.
