EDC 6336 - Qualitative Research and Analysis

Analyze the reasons voters for Donald Trump voted for him in 2016. We will focus on analyzing three reasons: (1) securing the border, (2) Trump is simply better than Clinton, and (3) Trump is best for the economy.

• Module Dataset:Survey_TrumpSupporters2016.xlsx
• Website: Voyant Tools
• Excel Expression Used: =SUM(LEN($H2)-LEN(SUBSTITUTE(LOWER($H2),J$1,"")))/LEN(J$1)