In the database Communication & Mass Media Complete or Academic Search Complete you can search for the different theories using the subject headings.
For example, choose "SU Subject Terms" from the drop down box and then search:
These databases provide access to all sorts of statistical data - on population, economics, employment, agriculture & food, industry,etc. You can use them to find information on the target audience or market that your campaign is aimed towards.
Offers industry financial analysis benchmarks for business and industry market trends. Market analysis reports start at the national level and are available for many industries at the city and zip code levels. Searchable by industry ("restaurants") or by clicking on preset industry sectors. Contains current information only.
Provides access to over 3 million time-series and cross sectional data relating to food and agriculture. It contains data for 200 countries and more than 200 primary products related to production, trade, food supply, food balance sheets, food security, prices, resources, forestry, and fisheries as well as more than 200 of the primary works published by the UN such as the FAO Statistical Yearbook and the UN Working Papers.
Provides a comprehensive summary of statistics on the social, political, and economic conditions of the United States. Each statistical table provides originating source information with links to the government publication or website. In the case of non-federal government sources, the publisher's website is linked and access to the related material may not be available freely. This resource also provides comparative international statistics. ProQuest
Using business databases can be helpful in finding articles that discuss similar marketing campaigns. LexisNexis searches through recent news publications, and can be useful in seeing trends in what kinds of persuasive strategies are being used.
Provides access to full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business, marketing, management, economics, finance, accounting, international business and more. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more. May be searched individually or in combination with other EBSCO databases. EBSCOhost.
Provides access to resources for researching news, business, industry, and legal topics. Default search is for news, but you may choose to search news, legal cases, law reviews, company information, or a publication by clicking the named button. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings such as 10- K's, 10-Q's, and their exhibits. News information is updated daily and wire services several times daily. Narrow search by several options including subject, timeline, and source among others. Option to use "Get a Doc Assistance" to walk thorugh searching for legal cases or legislation.
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