Provides indexing and abstracts for the fields of communication studies, journalism and mass communication. It includes over 700 journals, over 450 of those in full text. While it is primarily comprised of the core communication studies journals, it does also include non-core journals which help to extend the resource to include the growing interdisciplinary nature of the field. EBSCOhost.
These databases provide access to all sorts of statistical data - on population, economics, employment, agriculture & food, industry,etc. You can use them to find information on the target audience or market that your campaign is aimed towards.
The Bureau of Labor Statistics of the U.S. Department of Labor is the principal Federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy. Its mission is to collect, analyze, and disseminate essential economic information to support public and private decision-making. As an independent statistical agency, BLS serves its diverse user communities by providing products and services that are objective, timely, accurate, and relevant.
Provides a comprehensive summary of statistics on the social, political, and economic conditions of the United States.
Researching Model (Means/Method)
Using business databases can be helpful in finding articles that discuss similar marketing campaigns. LexisNexis searches through recent news publications, and can be useful in seeing trends in what kinds of persuasive strategies are being used.