In the database Communication & Mass Media Complete or Academic Search Complete you can search for the different theories using the subject headings.
For example, choose "SU Subject Terms" from the drop down box and then search:
These databases provide access to all sorts of statistical data - on population, economics, employment, agriculture & food, industry,etc. You can use them to find information on the target audience or market that your campaign is aimed towards.
Using business databases can be helpful in finding articles that discuss similar marketing campaigns. LexisNexis searches through recent news publications, and can be useful in seeing trends in what kinds of persuasive strategies are being used.
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