Finding Data - Business Data Research: Data Resources for Marketing

Indexes religious themed statistical research results from various academic, private and government sources. Predominantly North American coverage supplemented by growing international content. Online customizing features enable researchers to generate national profiles, maps, church membership overviews, denominational heritage trees, tables, charts, and other summary reports. Files can be downloaded. Includes two Baylor Religion Surveys.

Provides statistical data from U.S. government publications, state and private sources, and international organizations. Conduct search by keyword(s) and limit results by publishing organization, geographic region, local area, or broad subject. Data may be further restricted by demographic features (age, marital status, industry, etc.).

eMarketer provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. Global in scope, eMarketer is helpful for understanding the growth and impact of the Internet, and enables students and faculty to stay abreast of new trends, such as social networking and mobile marketing.

Provides access to detailed industry reports - U.S NAICS level industries, U.S. specialized industries, state level reports, risk rating, business environment and global reports. Of particular note - IBISWorld reports contain industry level statistics for each industry covered (see key statistics section).

While Mintel reports contain lots of great information about consumer attitudes, a hidden gem is the databook which is part of each report. The databook contains all of the questions that Mintel uses along with the number of responses for each question.

Contains millions of demographic, economic, and marketing statistics for countries worldwide. This resource also contains several years of historic market size data for many consumer products in multiple countries in addition to 5 year forecasts for many items. Company information includes marketshare and brandshare information. Reports and news items cover current consumer topics. Euromonitor.

Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables. In addition to the Census, Consumer Expenditures (CEX), ZIP Code & County Business Patterns survey, the database includes value-added content from Claritas PRIZM segmentation, health care utilization data and consumer behavior data from Mediamark Research (MRI), Simmons Market Research and Nielsen Scarborough. Data can be downloaded to Excel and GIS software and is available down to the Census Block Group level. 3 concurrent users at a time are allowed. Create an account to save work, or log in as a guest. Please remember to log out when done.

Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. Covers not only big sports such as baseball, football, basketball but also inline skating, lacrosse, martial arts, skateboarding, and more. Also, contains content from Sports Fan Market 2010.

Provides access to 220 years of demographic data and 18 000 maps covering census, economic, election, religion data and more. Users can create thematic and interactive maps using basic GIS and data manipulation. In addition, users can download data or tables and create snapshots of maps.