Library Resources for TFNB Baylor Interns: Customers/Markets

Provides access to full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business, marketing, management, economics, finance, accounting, international business and more. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more. May be searched individually or in combination with other EBSCO databases. EBSCOhost.

Provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. Covers not only big sports such as baseball, football, basketball but also inline skating, lacrosse, martial arts, skateboarding, and more. Also, contains content from Sports Fan Market 2010.

Provides online access to the S&P Industry Surveys (U.S.), reports (stock & bond), directories (corporations, Security Dealers of North America), registers (public companies, private companies, executives), Compustat Excel Analytics, Mutual Fund Screener, investment advisory services (The Outlook), Stovall Sector Watch, Credit Week Focus, and more publications from Standard and Poor's. Financial Education section provides sound information on becoming financially fit.

Provides a bibliographic index with many full-text articles for topics on all levels of education from early childhood to higher education, and all educational specialties, such as multilingual education, health education, and testing. Covers 1865 to the present day. Searchable by author, title, subject terms, abstract, geographic terms, people, publication name. Includes academic journals, magazines, newspapers, books, and conference papers.

Contains abstracts, articles, and full text of more than 2500 journals and 11 000 books as far back as 1823. Subject areas include physical science and engineering (chemical engineering, chemistry, computer science, earth and planetary sciences, energy, engineering, materials science, mathematics, physics and astronomy), life sciences (agricultural and biological sciences, biochemistry, genetics and molecular biology, environmental science, immunology and microbiology, and neuroscience), health sciences (medicine and dentistry, nursing and health professions, pharmacology, toxicology and pharmaceutical science, veterinary science and veterinary medicine), and social science and humanities (arts and humanities, business, management and accounting, decision sciences, economics, econometrics and finance, psychology, social sciences). Full-text availability indicated by a green box. Both articles and images are searchable by keyword, author, ISBN, etc. Cross references to related journal and reference work articles. Some tables are downloadable into excel. Customizable personal accounts.

Provides trend analysis and research about all areas of the apparel, style, design, and retail industries, benefiting all business functions, including design, production, manufacturing, purchasing, merchandising, marketing, product development, and general management. Includes daily international fashion news, technical and licensing news, trade show calendars and reports, shop window photos, apparel and textile trends, market intelligence, graphics, and more.

Provides statistical data from U.S. government publications, state and private sources, and international organizations. Conduct search by keyword(s) and limit results by publishing organization, geographic region, local area, or broad subject. Data may be further restricted by demographic features (age, marital status, industry, etc.).

Offers research reports covering European, UK-specific, and US consumer markets. Reports analyze market drivers, size and trends, market segmentation along with consumer sentiment and buying habits. Reports are supplemented with brief digests of relevant recent events, UK and US demographic and economic statistics, and useful lists. Use "Advanced Search" option at the top of the page to enter search terms and select regions for reports. For the first time user, registration is required. Returning users log in with user name and password.

Contains millions of demographic, economic, and marketing statistics for countries worldwide. This resource also contains several years of historic market size data for many consumer products in multiple countries in addition to 5 year forecasts for many items. Company information includes marketshare and brandshare information. Reports and news items cover current consumer topics. Euromonitor.

Provides demographic, education, health, geographic data and more. Offers the user the capability of presenting the data visually through maps, tables, and reports. This resource is geared toward non-GIS experts who want to analyze large amounts of data.