Articles - BUS 3315 - Business Communications (White Paper)

Locating current challenges & trends

Unless you are extremely familiar with the company you are researching, locating challenges or trends for your company maybe difficult. Below are several strategies that you can utilize in locating this information.

Locate and peruse the SWOT analysis for your company. What strengths does your company possess? Is it facing any threats or obstacles?
Use the IBISWorld database and find the industry report for the industry in which your company operates. Look at the section "Industry Performance" and find the section called "Current Performance". Read here and see what challenges or trends are covered here. If you company is one of the major players, click on the link for "Major Companies" in the table of contents and read what is in this section on your company.
Use the ValueLine database and the search option at the top right of the page to find your company. In the text part of the investment report, does the analyst cover any challenges that your company has dealt with or any issues that are on-going concerns?

Once you have this information, stop for a moment and consider what terms convey/describe what you are looking for. These are terms that you can use in databases such as Business Source Complete, ABI/INform and Nexis Uni to locate articles.

Article sources - library electronic resources

These are resources that can be used to find articles on many business-related topics: companies, industries, management, advertising & marketing, etc.

ProQuest One Business
Designed to help business researchers balance theoretical and practical learning and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. This resource combines multiple business information databases which are within the ProQuest ABI/Inform Collection such as Accounting, Tax & Banking Collection, Asian & European Business Collection, Entrepreneurship Database, and J.P. Morgan Research. Replaces ABI/INFORM..
Accounting tax & banking collection
Provides centralized access to highly ranked scholarly journals from the American Accounting Association, accounting, tax management, and auditing trade publications from top publishers such as CCH, Aspen, Thompson Professional and Regulatory Services AICPA publications, tax law and financial law publications from notable sources such as the American Bar Association, global accounting and tax journals as well as over 1 500 accounting dissertations and 7 800 working papers.
Business source complete
Provides access to full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business, marketing, management, economics, finance, accounting, international business and more. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more. May be searched individually or in combination with other EBSCO databases. EBSCOhost.
Nexis Uni
Provides access to resources for researching news, business, industry, and legal topics. Default search is for news, but you may choose to search news, legal cases, law reviews, company information, or a publication by clicking the named button. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings such as 10- K's, 10-Q's, and their exhibits. News information is updated daily and wire services several times daily. Narrow search by several options including subject, timeline, and source among others. Option to use "Get a Doc Assistance" to walk thorugh searching for legal cases or legislation.
ProQuest. Wall Street journal
Offers full-text access to articles in the Wall Street Journal from 1986 to date. Also included is indexing to articles from 1889 to 1986 (Deep Back File), but the full text of most of these articles is not available through this resource. ProQuest.
ProQuest Asian & European Business Collection
The Asian & European Business Collection provides information on companies, economies, and markets as well as international trade and overall business conditions throughout these regions. The collection includes academic journals, news titles, newswires, and magazines.
Regional business news
Incorporates 75 business journals, newspapers, and newswires covering all metropolitan and rural areas in the United States. Among the publications included are Arizona Business, Business North Carolina, Crain's New York Business (with other Crain's Communications editions), Des Moines Business Record, Enterprise Salt Lake City, Fort Worth Business Press, Orange County Business Journal, Westchester County Business Journal, etc. EBSCOhost.

BUS 3315 - Business Communications (White Paper)

Finding articles

Locating current challenges & trends

Article sources - library electronic resources

University Libraries