Unless you are extremely familiar with the company you are researching, locating challenges or trends for your company maybe difficult. Below are several strategies that you can utilize in locating this information.
Once you have this information, stop for a moment and consider what terms convey/describe what you are looking for. These are terms that you can use in databases such as Business Source Complete, ABI/INform and Nexis Uni to locate articles.
These are resources that can be used to find articles on many business-related topics: companies, industries, management, advertising & marketing, etc.