Guides: MKT 5310: Seminar in Marketing Strategy: Company &amp; Industry resources

Company & Industry

IBISWorld where knowledge is power
IBISWorld provides quality industry reports on a large number of industry sectors. Use the U.S. Specialized Industry reports to locate the section for Online Retail. Here users will find the report for Online Computer & Tablet Sales in the U.S.
Searching IBISWorld for laptop computers will locate the report "Retail Market for Laptop Computers
Key business ratios

Provides access to competitive benchmarking data featuring key business ratios for companies and industries.
Market Atlas

Provides profiles of public companies along with company financial information.
PrivCo : private company financial data authority

Provides information on many well known privately-held companies in addition to M&A activity, PE & VC information and funding deals.
The first time you use PrivCo, you will need to set up an account associated with your Baylor e-mail address.
1. Access the PrivCo database through the Baylor Libraries homepage.
2. Click on the “New to PrivCo? Create an Account” link located below the Login box and enter your information. Use your Baylor email address.
3. You will receive an email from PrivCo when your account is active.
Standard & Poor's netadvantage

Provides online access to major publications and company information from Standard and Poor's.