Consumers - Databases - Entrepreneurship - Guides at Baylor University

Datasets

How to Use Data-Planet
This guide will take you through finding a datafile on Data-Planet.

Database can provide information in the form of data which come from a variety of sources. These resources can provide data about consumers such as the consumption of different items by consumers as well as information on consumers themselves (population count, gender, education level, etc.).

PolicyMap
Provides demographic, education, health, geographic data and more. Offers the user the capability of presenting the data visually through maps, tables, and reports. This resource is geared toward non-GIS experts who want to analyze large amounts of data

Data-planet : a universe of data This link opens in a new window
Provides statistical data from U.S. government publications, state and private sources, and international organizations. Conduct search by keyword(s) and limit results by publishing organization, geographic region, local area, or broad subject. Data may be further restricted by demographic features (age, marital status, industry, etc.).
SimplyAnalytics This link opens in a new window
Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables. In addition to the Census, Consumer Expenditures (CEX), ZIP Code & County Business Patterns survey, the database includes value-added content from Claritas PRIZM segmentation, health care utilization data and consumer behavior data from Mediamark Research (MRI), Simmons Market Research and Nielsen Scarborough. Data can be downloaded to Excel and GIS software and is available down to the Census Block Group level. 3 concurrent users at a time are allowed. Create an account to save work, or log in as a guest. Please remember to log out when done.
Social explorer This link opens in a new window
Provides access to 220 years of demographic data and 18 000 maps covering census, economic, election, religion data and more. Users can create thematic and interactive maps using basic GIS and data manipulation. In addition, users can download data or tables and create snapshots of maps.

U.S. Census

data.census.gov

The American Fact Finder from the Census Bureau is a great way to locate basic demographic information for people and businesses in the United States. The Guided Search walks you through the process of finding your information. Tell it who or what you are looking for, define your location and select the table that best fits your needs.

American Community Survey - Which Data Tool Should I Use?
See which tools are available to help you access current social, economic, housing, and demographic statistics for the nation's communities.

Market Research Handbooks

The Following handbooks are available through the Business Source Complete database. They can be found by search the handbook title as "Source Title".

Casinos, Gaming & Wagering
Consumer Behavior
Entertainment, Media & Advertising Market Research Handbook
Healthcare Business Market Research Handbook
Leisure Market Research Handbook
Restaurant, Food & Beverage Market Research Handbook
Retail Business Market Research Handbook
Sports Marketing
Travel & Tourism Market Research Handbook

Entrepreneurship

Datasets

U.S. Census

Market Research Handbooks

University Libraries