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Creditable information is key to making your business venture a success. Here are found resources that can help provide the information you need.


Database can provide information in the form of data which come from a variety of sources.  These resources can provide data about consumers such as the consumption of different items by consumers as well as information on consumers themselves (population count, gender, education level, etc.).

U.S. Census

The American Fact Finder from the Census Bureau is a great way to locate basic demographic information for people and businesses in the United States.  The Guided Search walks you through the process of finding your information.  Tell it who or what you are looking for, define your location and select the table that best fits your needs.

Market Research Handbooks

The Following handbooks are available through the Business Source Complete database.  They can be found by search the handbook title as "Source Title".

  • Casinos, Gaming & Wagering
  • Consumer Behavior
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702