| Authors |
Journalists, staff writers, popular authors, or it may not be listed |
Staff writers and experts in the field |
Researchers and experts |
| Audience |
The general public |
Members of an industry, trade or profession |
Researchers and experts |
| Documentation |
Sources are usually not cited |
Sources may be cited |
Sources are always cited |
| Content |
General interest, news or entertaining stories |
Current trends, standards and new technology in a profession |
Original research findings, scholarly reports, methodology and theory |
| Language |
Broad, simple language that anyone can understand |
Jargon that assumes expertise in the field |
Jargon that assumes expertise in the field |
| Publisher |
Commercial organizations |
Associations |
Associations or Universities |
| Appearance |
Glossy paper, advertisements, heavily illustrated in color |
Glossy paper, Advertisements (most are trade-related) moderately illustrated in color |
Plain paper, few or no advertisements (only academic-related), charts and graphs and some illustrations in black and white |
| Review Policy |
Reviewed by editors |
Reviewed by editors |
Reviewed by peers and experts in the field. The editorial board is made up of distinguished scholars. |
| Examples |
Newsweek, Economist, Psychology Today, Cooking Light
 |
Advertising Age, Publisher's Weekly, Chemical and Engineering News
 |
Journal of the American Medical Association, Journal of Southern History, Journal of Modern Literature, Journal of Marketing Research
 |
