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L2M (Lab to Market)
The L2M research guide provides resources for locating information needed in researching techology products and services.
The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from three sources: Hoover's Company Profiles, which offers information on 40 000 global public and non-public companies, OxResearch, which features succinct articles covering significant economic and political developments of major significance, and Snapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008.
Business Source Complete is a great place to start searching for articles in all areas of business. At times when topics cover areas outside of business, Business Source Complete can be searched in combination with other EBSCO databases.
Tip: Articles on consumer trends can provide helpful information. These can be searched for by using the following phrases in combination with the area of interest: "consumers or customers" "Consumer trends"
Enables users to create thematic maps, charts and reports using over 90,000 demographic, business, marketing and health data variables. In addition to the Census, Consumer Expenditures (CEX), ZIP Code & County Business Patterns survey, the database includes value-added content from Claritas PRIZM segmentation, health care utilization data and consumer behavior data from Mediamark Research (MRI), Simmons Market Research and Nielsen Scarborough. Data can be downloaded to Excel and GIS software and is available down to the Census Block Group level. 3 concurrent users at a time are allowed. Create an account to save work, or log in as a guest. Please remember to log out when done.