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L2M (Lab to Market)
The L2M research guide provides resources for locating information needed in researching techology products and services.
Business Source Complete is a great place to start searching for articles in all areas of business. At times when topics cover areas outside of business, Business Source Complete can be searched in combination with other EBSCO databases.
Tip: Articles on consumer trends can provide helpful information. These can be searched for by using the following phrases in combination with the area of interest: "consumers or customers" "Consumer trends"
MIntel offers reports covering U.S. consumer markets. Reports analyze market drivers, size and trends, market segmentation, consumer sentiment and buying habits. Reports provide access to the databook for each report. Reports cover areas such as automotive, drinks, food, health & nutrition, and technology & media.
You will need to set up a profile with this resource if it is the first time you use it.
Contains millions of demographic, economic, and marketing statistics for countries worldwide. This resource also contains several years of historic market size data for many consumer products in multiple countries in addition to 5 year forecasts for many items. Company information includes marketshare and brandshare information. Reports and news items cover current consumer topics. Euromonitor.