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The Marketing research guide provides library resources that will provide information and research on Marketing topics.
Databases for researching companies and industries
Resources for locating articles
Resources for demographics/consumer research
How to get help
Citation management resources
This research guide provides users with library resources to
Investigate current topics in Marketing and Advertising and locate relevant articles on these topics
Locate statistical facts related to consumer demographics and customer preferences
Research companies and industries of interest to Marketing
Indentify Marketing and Advertising Associations
This library guide is part of our “spotlight on the disciplines” literacy tier. In this tier you will be introduced to advanced academic research skills. These skills are developed by working with research librarians in upper-level courses specific to their discipline. The spotlight represents the in-depth instruction, library guides, advanced search strategies, and research consultations provided by the research & engagement librarians.