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MKT 3305/5310

This guide contains resources that will enable students to locate needed information as they work on the class company project

Introduction

The resources in this guide are places that you can go and find basic facts quickly and contain information on areas that are important in constructing a marketing plan.  In this guide you will find the following:

  • Library resources providing information on companies
  • Library resources to use in locating industry reports
  • Library resources which are sources for articles on business topics
  • Relevant internet resources
  • Where to go for help with research

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702