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MGT 4398: Start

This guide contains resources for completing the project and assignments for the MGT 4398 class.

Background information

The resources below are good for locating information on companies and gaining background information on industries and consumer opinions.

In the Baylor Libraries

These books in the Baylor Libraries are good for looking up information about focus groups and surveys.

Subject Guide

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Carol Schuetz
One Bear Place, Box 97146

University Libraries

One Bear Place #97148
Waco, TX 76798-7148

(254) 710-6702